Action Report

AI-generated insights and recommendations for executive review

EXECUTIVE SUMMARY

December 2025

Portfolio Occupancy

65.1%

+2.3% vs last month

Monthly Revenue

$887,184

+$12,400 vs target

Net Move-ins

+99

487 in / 388 out

Identified Opportunity

$320K/yr

If all actions implemented

Portfolio is performing above target with strong momentum in Ohio markets. Three facilities require immediate attention: San Antonio (marketing visibility), Orlando (churn crisis), and Las Vegas (market oversaturation). Top performers Lewis Center and Grove City have pricing power—recommend 8-10% rate increases.

REVENUE IMPACT BREAKDOWN

Rate Optimization

+$142,800/yr

Price increases at high-occupancy sites

Marketing Efficiency

+$96,000/yr

Fix underperforming campaigns

Churn Reduction

+$53,000/yr

Retention programs at problem sites

TOTAL POTENTIAL

+$320,400/yr

Combined impact

TOP PERFORMERS

Lewis Center, OH

94.2% occupancy

+$12.4K over target

Increase rates 8%

Grove City, OH

91.8% occupancy

+23 net move-ins

Increase rates 7%

Delaware, OH

$89 CPA

Top 10% nationally

Modest rate increase

Dublin, OH

89.1% occupancy

+$8.2K over target

Maintain momentum

Columbus East, OH

87.4% occupancy

+15 net move-ins

Continue strategy

NEEDS ATTENTION

San Antonio, TX

72.3% occupancy

Flat 2 months

Increase ad budget 40%

Orlando, FL

78.1% occupancy

6.8% churn

Retention intervention

Cleveland, OH

71.2% occupancy

$420 CPA (3× market)

Fix ad targeting

Nashville, TN

79.8% occupancy

Rate resistance

Value messaging

Las Vegas, NV

68.4% occupancy

Oversaturated market

Defensive strategy

PRIORITY ACTIONS THIS WEEK

Fix San Antonio Google Ads visibilityHIGH

Only 23% impression share - missing 77% of potential customers

+$115K/yr
Implement rate increases at Lewis Center & Grove CityHIGH

8-10% increase on all unit types at 94%+ occupancy

+$408K/yr
Orlando churn interventionHIGH

Manager outreach, loyalty discounts, pause rate increases

+$53K/yr
Cleveland marketing auditMEDIUM

CPA at $420 vs $140 market average - fix targeting

+$18K/yr
Las Vegas pricing adjustmentMEDIUM

Reduce rates 10-15% to match oversaturated market

Stabilize occupancy